Dan Hill
1 min readDec 26, 2020

If Apple is seriously considering producing a car, it is further evidence that Silicon Valley is interested only in capitalising on the last century’s ideas, rather than genuinely addressing the challenges of today and tomorrow. Apple has made a success of waiting until a linked bundle of technologies mature before producing their most polished incarnation—but surely this particular product is done. It’s not that the car isn’t useful for many; clearly, after several generations of exclusionary policy, hard-coded into infrastructure, it’s not going anywhere fast. It’s just done, in terms of innovation, and declining, in terms of relevance. As I’ve said before, the car is like

Dan Hill

Designer, urbanist, etc. Director of Melbourne School of Design. Previously, Swedish gov, Arup, UCL IIPP, Fabrica, Helsinki Design Lab, BBC etc